”Chaos Theory Society exists because the fight business has a problem... nobody truly understands it - not the fighters, not the promoters, not even the regulators. Over the years, I’ve heard Chael Sonnen say at least three times that no one really knows how this business works...

This think tank was created to tackle that exact issue - to uncover what’s happening, predict what changes are coming for the next five to ten years, and help fighters and leaders navigate them. The world has shifted - geopolitically, economically, socially - and combat sports are going to surge like never before.

-Pippa von BergBusiness Strategist